The Challenge of Over-the-Top (OTT) ContentConsumer demand for OTT content – video, file-sharing, software downloads and more – continues to grow with no end in sight. According to Cisco Systems, consumer Internet traffic is projected to grow nearly 300% between 2011 and 2016. This trend presents a huge challenge for network operators. In the face of rising network traffic they still want to provide the highest possible quality of experience (QoE) to their subscribers. And, they incur these growing network costs with no corresponding rise in revenues.
Global Consumer Internet Traffic 2011-2016 (petabytes/month)
Source: Cisco Systems
PeerApp helps network operators manage content traffic on their networks. The UltraBand transparent caching platform speeds content delivery and reduces network load by automatically detecting popular content and delivering it from the network edge. Today hundreds of network operators worldwide rely on UltraBand to improve subscriber quality of experience (QoE) while reducing network costs.
PeerApp ProductsPeerApp’s UltraBand transparent caching platform optimizes delivery of Internet video services, file sharing applications, software distribution services and web browsing – virtually any service or application that consists of bandwidth-consuming large objects. While some caching solutions target a narrow set of services or content types, UltraBand uses a multi-service approach that offers broad and dynamic content support to deliver maximum value that is sustained over time. UltraBand is a carrier-grade platform that scales from hundreds of megabytes to tens of gigabytes per system.
As a focal point for content traffic, the transparent cache forms an ideal point from which to capture critical content data. PeerApp’s UBInsight content analytics platform provides powerful analytics and reporting capabilities with which to understand trends among services, content types and subscribers.
With hundreds of live operator deployments worldwide, PeerApp is the leading transparent caching solution provider. PeerApp systems are used in every type of broadband network: DSL, cable, fiber and mobile. In their December 2011 Global Transparent Caching Market report, research firm Frost & Sullivan rated PeerApp above all other vendors for its product line and competitive strategy for the transparent caching market. Frost & Sullivan forecasts that network operators will spend $708M on transparent caching systems by 2015.