The Main Pain Points Operators Are Facing
By Shimon Nurick,
The Internet traffic, which includes the below well know components among others:
1. PCs, Mobile phones, Pads, Android boxes, Smart TVs, vehicle entertainment systems etc. on the consumption side
2. Increasing service offerings like Netflix, HBO and the like Providing VoD and Live
3. Agile SW methods creating very frequent automatic SW updates
4. Peer2Peer for file share and content distribution (e.g. Windows 10 SW updates)
5. The appearance of IOT (Internet of things)
Are creating a huge increase in the demand for content, and the number of devices per subscriber keeps on growing, while the operators’ revenue stream stays flat or slow growing. This leaves the operators with the challenge to deliver this content – including live video – with the quality customers' demand and to do so in a cost effective manner.
This challenge is real and is only set to grow as additional OTT services become available, as the market moves to 4K video, and video consumption over mobile devices continues its sharp growth. The same content viewed in low resolution or on full HD can have up to 20 times impact on the network for the same service.
The only cost effective way to satisfy this demand at these speeds is with local acceleration. Also, the solution cannot just be local; it must be transparent. What this means is that a transparent system never interferes with the business logic or legal requirements of any internet applications or services and guarantees that content serviced locally is always current. It means that the local solution satisfies the safe harbor provisions of the DCMA. While these provisions pertain to copyright holders, it also means that any firewall or content control mechanism in place within an operator would be automatically supported by this system. If an offensive content is blocked anywhere in the network, it will automatically not be released by the system – a truly transparent system is essential to the network.
I would also like to point out that none of this would be provided by the traditional proxy devices that have evolved out the enterprise space and have been eliminated out of the operator space. These solutions where completely unfit for the operator space as their designs were targeted around control and limitations – they often would continue to release old or illegal content. Transparent solutions are designed around acceleration and bandwidth cost reductions – and comply naturally with legal requirements.
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