What is “Local Content Delivery”?

Here at PeerApp, we talk a lot about “local content delivery.” We thought we’d explain a bit more about what that really means, and share some additional resources, like our new video and white paper.

First, however, four observations from today’s Content Delivery Summit hosted by Dan Rayburn, and a featured event at Streaming Media East. First, the customer experience has been discussed in many of the presentations here (e.g. Telstra: …”create a great, seamless experience for the consumer…”), so it is clear that is a real market need and driver for operators and solution providers. Also, as in the IT world, and as seen @ MWC, virtualization and cloud-based services as almost becoming assumed. The third point of note is that collaboration and open-APIs were discussed in most sessions, which is both different from the 2014 event and a good sign of a market moving in the right direction. And finally, discussion of accelerating mobile video is really coming to the fore.

Many of today’s conversations acknowledged that existing Internet delivery models have become strained at the “last mile” by applications’ demands for bandwidth and the sheer scale of traffic. Local content delivery offers an open CDN-like layer that sits within and augments next generation broadband networks, resolving the performance and scale bottlenecks seen in today’s global content delivery model. This allows operators to benefit from the network investments they have made.

In contrast to scaled out global CDNs, local content delivery offers dense subscriber coverage in low footprint, serving 5,000-100,000 subscribers per node, and does so across input from global CDNs, content services, and applications. The local delivery layer can further act as an extension of global CDNs into an operator’s network.

Content caching brings many benefits as operators work out how to cope with the astounding growth in demand for Internet video and other OTT content driven by “Broadband First” consumer behavior. Bringing content closer – local – to consumers increases Quality of Experience and lowers costs. Local content delivery is evolving to go beyond caching to include other capabilities to optimize networks for quality and cost.

blog with without diagramBy delivering video, Web, media and live streaming content in close proximity to the users, local content delivery eliminates content access latency, increases content delivery scale by 1-2 orders of magnitude, reduces the end-to-end network costs by over 50%, and enables the sustained throughput required by High-Definition and Ultra High-Definition (4K) video applications.

Got a minute? Watch our video.

Want more in-depth info? Download our white paper.

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