Meeting the Needs of ‘Broadband First’ Consumers
“Broadband first” describes new behavior patterns for digital content consumption. Today, many consumers have switched to broadband as their primary means of accessing entertainment content, whether still paying for cable TV or not. Whether it’s watching regular TV programming, streaming video, or live streaming sporting events, these customers turn to their laptops, tablets and phones to stream content from the Internet.
As video consumption moves to a streaming model, viewers retain their quality expectations no matter what device they use to consume the video. Users now expect Internet content and applications to be seamlessly available at all times, anywhere, on any device. To meet this expectation means having optimal access to content at low latency.
PeerApp’s UltraBand local content delivery platform combines various network optimization and service transformation capabilities. UltraBand is probably best known for open content caching - delivery of Internet content in close proximity to end users. This speeds delivery of the content to both lower bandwidth consumption and improve subscriber Quality of Experience (QoE). Two new local content delivery use cases are of particular interest to Cable MSOs: upstream caching and live streaming delivery.