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Free data works, but there is cost!

Guest blog by Jonathon Gordon, Expert Market Insight Analys, Free data to gain subscribers in developing markets is working, but it’s causing a huge increase in traffic. Earlier this year, Reliance Jio, the newcomer to the Indian mobile market announced that it had added 100 million Subscribers in 170 days! That is a phenomenal achievement…
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Managing network peaks while maintaining excellent QoE

By Sarit Zeidner, The proliferation of mobile phones and rapidly developing technology have provided subscribers with endless ways to consume on-demand video and entertainment, but have also created an unprecedented surge in online video downloads. The absolute ease with which subscribers can download movies leads to the downloading of far more data than actually needed. Subscribers…
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Maximizing Subscriber’s satisfaction while generating network savings

By Sarit Zeidner, Operators are looking to maximize subscriber's satisfaction while better utilizing their networks. This can be reached using a “win-win” approach where the users’ QoE also allows operators to generate network savings.” T-Mobile USA's Binge On program demonstrates that customer experience is the key to winning the hearts of subscribers.  The program optimizes the resolution…
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