Adoption driven by continued growth in over-the-top network traffic.
Newton, Massachusetts, January 22, 2012 – PeerApp, the leading provider of transparent caching platforms for Internet content delivery, today announced that more than 300 network operators worldwide have deployed its UltraBand product in their networks. UltraBand allows operators to deliver “over-the-top” Internet content with improved quality, while reducing associated network load and costs.
Rising consumer demand for video, file sharing and software downloads, combined with unpredictable flash events such as mass-market software updates and social media driven content, presents a challenge for network operators globally. According to Cisco Systems’ Visual Networking Index (VNI), consumer Internet traffic by 2016 will be quadruple its 2011 level.
PeerApp’s UltraBand transparent caching platform helps operators speed content delivery and reduce network load by automatically detecting popular content and delivering from the edge of the network. The number of operators using UltraBand has grown steadily, surpassing 300 during 2012. These range from nationwide deployments serving millions of subscribers to operators serving local municipalities to university campus networks.
“The accelerating adoption of our technology is evidence of operators’ ever-expanding need to manage over-the-top content, and of the positive impact that UltraBand delivers,” said Robert Mayer, CEO and co-founder, PeerApp. “Increasingly, transparent caching is becoming a standard part of operators’ strategies to manage network costs, build subscriber loyalty and ultimately to monetize OTT content.”
Reflecting the growing interest in transparent caching, PeerApp executives will be addressing diverse industry groups in the coming weeks:
- PeerApp will participate and exhibit in the Pacific Telecommunications Council (PTC) 2013 conference in Honolulu, Hawaii, January 21-23.
- On Wednesday, January 23 Javier Jimenez, vice president and general manager for the Americas, will present a technical session at the 2013 annual meeting of the Caribbean Cable and Telecommunications Association (CCTA) in Southampton, Bermuda.
- On Thursday, January 24 CTO Alan Arolovitch will present “Global Trends in Operator and Third-Party Caching” at the Society of Cable Telecommunications Engineers (SCTE) meeting in Tampa, Florida.
- On Tuesday, January 29 at CDN Asia, Charlie Baker, director of product management, will present “Protecting the Network from Flash Events and Third-Party Caches.”
About PeerApp Ltd.
PeerApp enables network operators to meet the exploding consumer demand for over-the-top multimedia and data content. Our award-winning UltraBand multiservice transparent caching platform enhances subscribers’ quality of experience, improves network efficiency and optimizes content delivery networks by delivering both managed and unmanaged video, audio, file-sharing, software updates, and peer-to-peer traffic from the network edge. PeerApp is the acknowledged leader in transparent caching, with systems commercially deployed by hundreds of operators worldwide. PeerApp is headquartered in Newton, Massachusetts, USA. For more information, visit www.peerapp.com.
Josh Adelson, Director of Marketing
+1 (617) 795-0977