Net Fortaleza (Videomar) Teams with PeerApp for Deployment of the UltraBand Video Cache

Newton, Massachusetts, September 1, 2009, PeerApp, the global leader in video cacheand Internet video acceleration solutions, announced today that Net Fortaleza has deployed the PeerApp UltraBand 1000 to optimize network operations and improve their broadband subscribers’ video Quality of Experience QoE.

Net Fortaleza a Brazilian provider of paid television, providing high-quality, highly-reliable video content as part of a bundle of services that includes voice and broadband data. Net Fortaleza delivers video to 40,000 subscribers and high speed data to 24,000 subscribers in Brazil.

Together with partners TVC Communications, a Brazilian Systems Integrator, and Dell Computer Brasil, PeerApp deployed the UltraBand in the Net Fortaleza data center in the State of Ceará.

Nilo Sergio, Net Fortaleza CEO, noted that “Our broadband business is very complimentary to our cable television business, and providing a high quality Internet Video experience is a key element to growing our subscriber base…. As video becomes a dominant Internet application, media caching is providing us a competitive edge.”

The UltraBand’s system’s QoE performance reports indicate that the UltraBand is accelerating video streams and downloads to over 95% of their broadband customers; the benefits of media caching are widespread across their network.  “PeerApp is allowing us to increase our competitive edge, will help us grow our subscriber base faster, and keep our customer satisfaction high,” Mr. Sergio added.

“Net Fortaleza recognized Internet video as a business opportunity rather than a threat. Their proactive approach in deploying the UltraBand video cache will help ensure a high quality delivery of Internet video to their subscribers,” said PeerApp Vice President of Marketing Frank Childs.  “With the UltraBand system, network operators no longer have to make trade-offs between service quality and profit margins.  Our solution also benefits everyone in the distribution chain: Net Fortaleza, their subscribers, and the content providers.”

PeerApp’s UltraBand uses patented caching technology that enables network operators to control, manage and accelerate Internet Video traffic from inside their networks.

About PeerApp Ltd

PeerApp (www.peerapp.com) is the technology innovator and leading provider of intelligent media caching solutions that help network operators worldwide – including a number in Latin America – manage multimedia content to improve network efficiency and enhance subscribers' Quality of Experience (QoE).

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