Newton, Massachusetts, September 9, 2008 –PeerApp Ltd., the leader in intelligent media caching and content acceleration solutions for the Video Internet, today announced the addition of six new Internet Service Provider (ISP) customers in China, Brazil, Central America and the Middle East. Faced with the rapidly increasing levels of video traffic, these ISPs selected PeerApp’s UltraBand™ products to manage P2P and HTTP application traffic growth, reduce network infrastructure and bandwidth costs, and deliver a great consumer experience. UltraBandsystems are now producing these benefits for 50 ISP networks in more than 25 countries.
One of PeerApp’s newest customers, Guangzhou Radio and Television (GZ CATV), is a cable operator serving more than 600,000 broadband subscribers in China’s Guangzhou Province. As a leader in the fastest-growing broadband market in the world, GZ CATV has experienced a rapid increase of P2P and HTTP-based video streaming traffic.
“Video content is consuming an increasingly significant portion of our bandwidth. In addition, we wanted to have a video caching solution in place prior to the 2008 Olympics in anticipation of a further increase of traffic,” said Xu Zhi Hui, Director of the Broadband Services Department at GZ CATV. “PeerApp’s caching technology has dramatically improved the user experience even with the surge of additional Olympic-related traffic.”
“We are very proud to be selected by GZ CATV,” said Robert Mayer, PeerApp’s CEO. “Our technology enables service providers to deliver a great consumer experience with video file sharing and video streaming without incurring the costs associated with a major network upgrade.”
Mr. Xu added: “The PeerApp architecture is uniquely reliable and efficient; it delivers, or ‘caches-out’, a large volume of video content particularly for BitTorrent applications, which are popular in China. Delivering a consistently good customer experience is very important to our future growth, and PeerApp helps us achieve this.”
About PeerApp Ltd
PeerApp (www.peerapp.com) is the technology innovator and leading provider of solutions that help ISPs and content providers worldwide manage P2P and HTTP video traffic to improve network efficiency while enhancing subscribers' quality of experience. Based on patented P2P caching and acceleration technology, PeerApp solutions help ISPs create unique competitive advantage, sustain network growth, and build new revenue streams from broadband media delivery.