Newton, Massachusetts; May 2, 2011 – PeerApp, the leading provider of Transparent Caching and Content Delivery Platforms, announced today support for transparently caching the over-the-top (OTT) video rentals of Netflix. The world is in the midst of tremendous growth in Internet video consumption and operators are continuing to leverage transparent caching to manage network growth and deliver an optimal Quality of Experience (QoE) to subscribers. PeerApp is the industry’s first transparent caching solution to support adaptive bit rate technologies like Netflix, which currently accounts for 20% to 40% of peak operator traffic in the US.
“Netflix and other OTT services are changing consumers’ viewing habits and broadband usage, and forcing operators to rethink not just how to scale their infrastructure, but their fundamental business models,” stated David Dines, Principal Analyst, Video Infrastructure at ACG Research. “PeerApp’s solution provides a double benefit to operators: it helps them manage the cost of delivering video and other high bandwidth applications and it actually increases the customers’ quality of experience.”
“Intense competition in the broadband market continues to drive operators to evaluate how they manage the conflicting trends of increased bandwidth consumption and decreased revenue per user. Over-the-top services like Netflix are exacerbating the trend of shrinking margins for Internet service providers,” stated Charlie Baker, PeerApp’s Director of Product Management. “Transparent caching allows operators to reduce the impact of unmanaged content by caching it as close to the subscriber as possible. Cost savings are realized in both Internet bandwidth and network infrastructure upgrades. The latest UltraBand software is providing immediate benefits to our North American customers and is ready for world-wide deployment as Netflix expansion continues.”
PeerApp’s patented UltraBand is the world’s only transparent cache and content delivery solution that supports video, Netflix, HTTP file downloads, software updates and peer-to-peer in a single, modular and scalable architecture. The UltraBand grid computing architecture and scalable, shared storage provides a highly reliable and fault tolerant platform that allows operators to leverage a single solution for all traffic types and efficiently scale as the network grows without expensive load balancing equipment, continual software updates or subscriber affecting downtime. The UltraBand software allows an operator to “set and forget” the solution: after installation, the operator never modifies their network or interrupts their business processes to manage the solution.
PeerApp will be discussing transparent caching and the impact on subscriber quality at Streaming Media’s Content Delivery Summit on May 9th.
About PeerApp Ltd.
PeerApp is the leading infrastructure provider of Content Delivery Platforms and Transparent Internet Caching, enabling network operators to: control rich media content, improve network efficiency, enhance subscribers’ QoE and offer new Internet content services. PeerApp was founded in 2004 and is headquartered in Newton, Massachusetts, USA.
PeerApp and UltraBand are trademarks of PeerApp Ltd. All other trademarks are property of their respective owners.