Telma Speeds Content Delivery for Madagascar with PeerApp

Transparent caching platform improves subscriber quality while reducing reliance on costly international transit.

Newton, Massachusetts, November 7, 2012 – PeerApp, the leading provider of transparent caching platforms for Internet content delivery, today announced that Telma is using PeerApp’s UltraBand transparent caching platform. UltraBand allows Telma to deliver Internet content with improved quality, while reducing associated network load and costs.

With nearly two million mobile and fixed-line subscribers, Telma is Madagascar’s leading network operator. Telma faces a particular challenge in that 80% of requested content originates off-island and must traverse costly, bandwidth-limited international transit links. PeerApp’s UltraBand transparent caching platform helps Telma speed content delivery and reduce reliance on transit connections by automatically detecting and storing popular content, and delivering it locally.

Using UltraBand, Telma has been able to speed delivery of all types of content including streaming video, HTTP and peer-to-peer file sharing, software downloads and web pages. For example, they were able to serve the recent ‘storm’ of Apple iOS 6 downloads with no strain on network capacity.

“PeerApp allowed us to take full control of subscriber quality and network cost, greatly reducing our reliance on international transit providers,” said Stephane BEUVELET, Group CTO at Telma. “For example, with UltraBand we have been able to launch a premium ADSL service offering that is 8 times faster than our standard service, without having to make a corresponding upgrade in international bandwidth.”

“Like many of our customers across Africa and the Middle East, Telma faces the dual challenge of remotely-originated content and costly international bandwidth,” said James Ryan, senior vice president and general manager of international sales, PeerApp. “Helping these operators deliver the best possible service while controlling network costs has led to the widespread adoption of our technology in the region.”

PeerApp will demonstrate the features and benefits of its UltraBand platform at Africa Com 2012, Cape Town, 13-15 November in the Africa Cast exhibition, Stand 4.

About PeerApp Ltd.
PeerApp enables network operators to meet the exploding consumer demand for over-the-top multimedia and data content. Our award-winning UltraBand multiservice transparent caching platform enhances subscribers’ quality of experience, improves network efficiency and optimizes content delivery networks by delivering both managed and unmanaged video, audio, file-sharing, software updates, and peer-to-peer traffic from the network edge. PeerApp is the acknowledged leader in transparent caching, with systems commercially deployed by hundreds of operators worldwide. PeerApp is headquartered in Newton, Massachusetts, USA. For more information, visit

About Telma
Set up in the 19th century, Telma is the reference for Telecommunications in Madagascar, and the only operator to provide Fixed-Mobile-Data services. Privatized in 2004, the company achieved strong commercial results in a highly competitive sector by disrupting the existing duopoly, and has a unique track record of launching innovative products in all Telecom market segments in Madagascar: Mass Market, Corporate and Wholesale to operators. Since 2005, Telma has invested 70MioUSD in a 3,300km National Fiber Optic Backbone; Telma is also the 5th contributor to the EASSY Submarine cable which has connected the island to the world in March 2010. In 2010, Telma has also launched his Mobile Money service called “MVOLA” ( For more information, please visit our web site: or contact us at

Media contacts
PeerApp Ltd.
Josh Adelson, Director of Marketing
+1 (617) 795-0977

Public Relations Manager
+261 (0) 34 00 160 29 |

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