NEWTON, MA – February 17, 2015 – PeerApp, the market leader in helping operators accelerate delivery of Internet video and other over-the-top (OTT) content, today announced an evolution of its current mobile core offerings to bring Internet content acceleration to the edge of mobile networks. The PeerApp Mobile Edge Computing solution will complement the existing PeerApp mobile core solution by bringing optimization functionality such as content caching and DNS (domain name server) caching to the Radio Access Network (RAN). The new solution will also maximize RAN link utilization, and deliver hierarchical caching that expands into the RAN.
The PeerApp Mobile Edge Computing solution, powered by Saguna, leverages Network Function Virtualization (NFV) to bring cloud and virtualization concepts to the RAN; this allows applications to run as close as possible to the subscriber. As a result, subscriber Quality of Experience (QoE) – which is particularly challenging with mobile video – is improved. This also changes mobile network operator (MNO) economics by increasing margin and opening monetization opportunities.
See the PeerApp Mobile Edge Computing solution at Mobile World Congress
The new virtualized solution will be showcased at the upcoming Mobile World Congress show in Barcelona, Spain, March 2nd – 5th. PeerApp will be exhibiting at the show in Hall 2 Stand 2D50. Operators interested in seeing a demo at the show can contact PeerApp in advance email@example.com.
“Mobile video is the main driver of overall mobile traffic and will account for about half of it in the next five years. Mobile CSPs are facing tough competitive pressure in saturated markets. To retain existing customers, and gain new ones, they need to offer better services and a higher quality of experience than their competitors,” wrote Research Directors at Gartner Jessica Ekholm and Akshay K. Sharma in their Competitive Landscape: Mobile Video Optimization, 2014 report, published January 2014. “In addition, it is likely that LTE, with its faster network speeds, will encourage subscribers to demand and consume even more video content, further exacerbating data congestion.”
PeerApp’s mobile core content acceleration solutions are already deployed with MNOs globally. Saguna’s technology has also been market-proven and has been recognized as ‘Best of 4G World’ at CTIA 2014, and is a nominee in the Best Mobile Technology Breakthrough Category for the GSMA award at Mobile World Congress.
The new PeerApp Mobile Edge Computing solution combines the best technologies of two market leaders, further helping MNOs solve the challenge of accelerating content delivery in line with consumer expectations. Studies have shown that increased QoE drives consumption, increasing Average Revenue per Unit (ARPU) and share of wallet. Beta customers are being engaged now; availability will be announced later in the year.
Mobile Video Acceleration Challenges Answered
As much as 30% of all video content today is watched on mobile devices, straining mobile operator networks, resulting in poor subscriber QoE even in advanced broadband and 4G/LTE environments.
With PeerApp’s Mobile Edge Computing solution, mobile operators ensure that their customers are able to watch video from services like Netflix, Amazon Prime, HBO GO and others on their tablets and smartphones – without experiencing buffering or stalling. The PeerApp approach improves QoE by eliminating buffering or stalls, increases operational efficiency, and opens service delivery and monetization opportunities. With the move to 4K/Ultra-High Definition (UHD) video, the PeerApp Mobile Edge Computing solution becomes even more important for delivering an optimal user experience.
About PeerApp Ltd.
More than 450 mobile, cable, broadband and campus network operators in 100 countries are using PeerApp’s award-winning open content caching solutions to accelerate the delivery of Internet video and other over-the-top (OTT) content. With PeerApp’s local content delivery, video can be delivered 12x faster by bringing it closer to end-users. This significantly improves quality of experience and reduces network costs up to 50% or more. PeerApp’s local content delivery solutions can also play a service delivery role, helping operators generate new revenue opportunities. PeerApp is headquartered in Newton, Massachusetts, USA. For more information, visitwww.peerapp.comand follow @peerappon Twitter.
Red Javelin Communications
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