Lower Bandwidth Costs

Over half of the world’s consumer broadband traffic is being consumed by various forms of multimedia delivery; namely HTTP video streams and P2P file downloads. In addition, these applications are the fastest growing in terms user activity and bandwidth consumed. The challenge is magnified as the size and quality of videos increase thereby consuming even more bandwidth. Rapidly growing media consumption is increasing bandwidth costs for Internet Service Providers (ISPs) and producing congestion at multiple points in the network.

According to one Cisco estimate, Internet Video to the PC and TV are both expected to increase 10X in the next 4 years, and P2P delivered content is expected to increase another 3x in that same time period. With these applications already consuming the bulk of consumer Internet bandwidth the challenges are clear. PeerApp’s UltraBand™ products allow an ISP to meet the growing demand for video and other forms of multimedia without massive network upgrades.

PeerApp’s Intelligent Media Caches support the bulk of today’s video streams and file downloads including:

• Reduce transit bandwidth expenses by caching repetitive file or video requests
• Manage last mile downstream to deliver batch oriented P2P during non-peak periods
• Manage last mile upstream congestion by caching upstream P2P traffic
• Transparent caching to maintain application control and integrity (preserve impressions and click-throughs)
• Lower costs with better user experience

The Graph below illustrates how PeerApp’s UltraBand products allow an ISP to meet growing subscriber demand without incurring massive network upgrades.