Monetize Your Network

The rapid growth of Internet video is creating numerous challenges and opportunities for Internet Service Providers (ISPs) throughout the world. Internet video streaming and large file downloads are already consuming over half of the consumer Internet traffic whether based on HTTP or P2P protocols. In addition, these are the fastest growing applications in terms of user adoption and bandwidth consumed.

PeerApp’s UltraBand™ products allow ISPs to economically meet the growing demand for Internet video and other forms of multimedia. While PeerApp products clearly have bottom line benefits to an ISP in the form of lower bandwidth costs, they also help drive top line revenue growth.

PeerApp customers are able to monetize their network in several ways.

Subscriber Growth

PeerApp products deliver greater user satisfaction through faster downloads and greater consumption of media. PeerApp customers have faster subscriber growth and lower churn than their competitors generating higher revenues.

Highest Speed Broadband Packages

A major benefit of PeerApp products is that they drive the highest speed broadband packages which are usually sold at higher price points. Increasing the adoption of these top speed packages increases the average revenue per user (ARPU) for ISPs. Because PeerApp products are capable of delivering content at close to wire speeds from within the ISP network, subscribers with faster broadband connections see the greatest benefits. Download times can go from hours to minutes which highlights the benefits of faster broadband. If the backend delivery is not working at 10Mb, the value of a 10Mb broadband connection is greatly reduced.

Broadband Media Bundle

Many ISPs are exploring additional ways to increase ARPU from their subscriber base. Because PeerApp solutions allow the ISP to control the rate of delivery from cache, ISPs can offer faster content delivery (particularly for video and downloads) as an added service to their subscribers. Acceleration based on subscriber package is an effective way to monetize “heavy” bandwidth users.